Abandoned basket email template

This happens by two different methods:. To enable the email, change the Automatic Setting to active, then double click the record to edit. This setting allows you to control when the abandoned basket email should be sent. By default it is 30 minutes after the cart has been abandoned. The word abandoned just references the time since there was last activity on a custom session last time the customer loaded a page.

So 30 minutes since a cart was abandoned means the customer has not clicked anywhere in 30 minutes. This setting can be adjusted up or down, but it must be lower than your basket timeout.

The default basket timeout is 60 minutes. Basket Subtotal Range - This allows you to optionally add a subtotal range. For example you could send a completely different abandoned cart email to high value abandoned carts with different messaging and offers.

Keep Basket Alive - When the abandoned basket email gets sent it contains a link to back to the customer's basket. Because of this, you want the basket to still be active when they click this link. Funny, interesting text is the way to your customer's heart. Dote excels at it with humorous copywriting. In their email, they say "Your shopping bag has abandonment issues" and "Save these items hours of therapy and give them a loving home.

This example showcases how to use abandoned cart emails to illustrate your brand's personality and create brand enthusiasts. Plus, this is short, sweet, and to the point, making it easy to continue shopping.

The bottom of Moschino's email is unique because it includes information on secure payments and easy returns. For clothing ecommerce businesses, these are some of the top reasons that customers don't want to make a purchase online.

With their abandoned cart email, Moschino is trying to quell any doubts and take away any reason for hesitation. In addition, they also list the items in the cart and use clear CTAs. Undoubtedly there are many different approaches to the abandoned cart email.

Do they prefer personalized emails? Humorous text? It's important to find out. Abandoned cart emails can create brand enthusiasts and delights customers at every touchpoint. With stellar copywriting and branding, you can earn your customer's trust and loyalty. Want to learn more about ecommerce marketing? Check out our ultimate guide. Originally published Sep 26, AM, updated December 17 Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news.

Thank You! You have been subscribed. Start free or get a demo. Marketing 10 min read. Abandoned Cart Email Template To build your abandoned cart emails, you can find templates in any email marketing tool. Featured Resource. The popup example from above was specifically designed to reduce cart abandonment. Plus, it only took 5 minutes to build. And when you select the template you want or build one from scratch , making changes to your campaign is easy.

OptinMonster gives you more targeting rules and triggers to make this happen. Some of the more popular rules include:. These were just a few examples of the targeting rules you can use, though there are many others. But how do these rules help you? This will connect more deeply with the person who sees it and, ultimately, leads to higher conversions for you. Want to see it in action for yourself?

Recover Abandoned Carts Today! This allows you to show a campaign when someone is leaving their browser page from mobile and desktop devices. This template is great because you can combine it with the rest to deliver a converting email sequence with multiple drip campaigns.

All of the above templates are great. To convert your difficult customers, though, you need a true cart recovery bomb! Apart from its clean email design, this template has a GIF to make your marketing campaign more dynamic and playful.

Moreover, the customer testimonial section is perfect for showing your abandoners that your product is worth their time and money. Overall, you can use this template as a blueprint to create a simple yet effective recovery sequence for your online store! Convert those abandoners. So what do you do if you need more pre-made templates? Well, you can easily grab more from other email template builders and import them to your email marketing platform! Stripo is one of those tools you can use to get more designs, customize and deliver them through your email service provider ESP.

Nevertheless, creating lengthy email marketing campaigns can have the opposite effect. The above template is perfect for eCommerce stores with visually-oriented email campaigns. Apart from that, including your return policy is a great idea to convert shoppers who are concerned about faulty or wrong products. When you finish customizing it, you can use your workflow builder to automate your campaign. Email marketers have used FOMO to encourage their audience to take action. Using FOMO and urgency in your marketing campaigns is a clever way to promote click-throughs, increase conversions and lower your abandonment rates.

The easiest way to do it is with a countdown timer! The above template will allow you to combine the power of effective copy with countdown timers and discount offers. Using your positive feedback along with a beautiful product image and multiple CTAs will give you the perfect cart recovery email. You can use it to place your product at the heart of your email and show how cool it is through reviews.

Furthermore, using colored fonts is perfect for adding a sense of urgency to encourage recipients to click on your CTA. Grab this template, export it to your Moosend account and turn your abandoners into loyal customers with converting emails!

Sign up for free. This example has all you need to motivate your customers to click on the CTA button and make the checkout process smoother. The design has every element the cart abandoner needs to change their mind: a detailed section of their shopping bag, social proof, and more shopping reasons. Also, the template has a dedicated section to add your social media profiles, a link to your physical store, a phone number, and your email address for better customer service!